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21st century realities require a shift in the way fundraising programs have traditionally been designed.

Demographics in United States are shifting dramatically and typical campaign tactics do not appeal to a growing segment of the philanthropic market. As donors become more sophisticated, we recognize the importance of showing the philanthropic return on investment, as well as producing well-conceived and executed strategic plans and financial strategies.

We also focus on creating programs that emphasize the importance of the individual donor - individuals are the largest source of philanthropic support - and offer a variety of gift options that enable the most loyal supporters an opportunity to participate.

Today, Ketchum has combined its almost 90 years of fundraising success with its understanding of these realities to offer clients new approaches to fundraising challenges.

Ketchum Blog
Shelter, London, England
Since its founding in 1966, Shelter has worked to achieve its vision - that everyone ... more »
Hebrew Home of Greater Washington
Development of an Alzheimers unit was the principal objective of this campaign.  To ... more »
Richland Community College
In the summer of 2006, Decatur, Illinois, and the surrounding region were experiencing ... more »
The National Aquarium in Baltimore
Following a comprehensive planning study conducted in 1999, Ketchum was retained to ... more »