Professional Experience

As President of Ketchum, Kristina Carlson is responsible for leading the firm's experienced consulting teams and providing senior-level development, management and campaign counsel to a broad cross-section of gifts-supported organizations throughout the United States.

Kristina has spent virtually her entire professional career leading nonprofit organizations in their efforts to secure the resources necessary to make a significant impact. She is an entrepreneur and co-founder of FundraisingINFO.com, an author of the best-selling "Essential Principles for Fundraising Success", and a sought after speaker at nonprofit industry conferences and workshops.

Prior to her role as President of Ketchum, Kristina served as President of FundraisingINFO.com, the most trusted, on-demand fundraising support service for thousands of non-profit and non-government organizations. In this role, Kristina helped thousands of nonprofit professionals solve the seemingly impossible. She created Internet-based fundraising training and consulting programs, served international, national and local organizations, led the development of prospect research services including the DoNET, ProspectINFO, Philanthropists Next Door, and a screening implementation service. Clients served included Association of Healthcare Philanthropy, Boys & Girls Clubs of America, CARE International, Communities in Schools - Georgia, Georgia State University, Habitat for Humanity International, The Lovett School (Atlanta, GA), University of Georgia, University of Tennessee, and thousands of other nonprofit organizations.

Kristina has worked with three of the nation's largest philanthropic consulting firms: First Counsel Inc. of Charlotte, North Carolina; Douglas M. Lawson Associates of New York; and very early in her professional career she served as a consultant for Ketchum Inc. In each of these roles, she was charged with the direction of successful capital campaigns, with goals ranging from $1 million to $500 million, for international organizations as well as smaller grass-roots organizations.

Most recently, Kristina has worked with Ketchum clients including ACCION International, Delta State University, Muhammad Ali Center, Pratt Institute, Wake Forest University Baptist Medical Center, YWCA of the USA, and others.

Education

Ms. Carlson is a member of the Association of Fundraising Professionals (AFP) and serves as a board member for the AFP Foundation, as well as the Giving USA Foundation. She holds a Master's degree in Community Economic Development from the University of Southern New Hampshire and a B.S. from Oral Roberts University. She has a home in Panola County, Mississippi, where she lives with her husband G. Douglass Alexander and their 4-year-old son Captain.